Mandurah Mobility Products

Mandurah Showroom - before rebranding
Mandurah Showroom – before rebranding
Emprise Mobility Service and Parts Centre - new look
Emprise Mobility Service and Parts Centre – new look

The name has changed - but the important things stay the same.

New look, new colours – same team, same passion to deliver the best service and solutions to our customers.

Mandurah Mobility Products started life in 1994 and, from the beginning, “Mandurah Mobility” was the “go to” shop for mobility equipment and daily living aids in Mandurah.

In April 2021, the Mandurah Mobility Products store in Mandurah was rebranded to Emprise Mobility, to match the location we opened in Perth in 2016.

After trading as Mandurah Mobility Products in Mandurah for 26 years, our name has changed – but the service, quality, staff and extensive range of products stay the same.

We continue to sell, install, service and hire mobility equipment, daily living aids and assistive technology to assist people facing reduced mobility arising from age, illness or disability.

Our original building at 45 Reserve Drive Mandurah is now a dedicated Service Centre (the Service Team are very happy with the extended space). We opened a new showroom, for sales and hire, at 8 Magenta Terrace, Mandurah.

Emprise Mobility Mandurah Showroom

From 2005, Emprise, the family company of Shaun and Carole O’Brien, owned and operated the “Mandurah Mobility Products” business that is now Emprise Mobility. In November 2023, Emprise Mobility joined the Aidacare Family, gaining the backing of a national supplier of healthcare equipment with over 70 branch locations and has been in operation for over 20 years.

When the business expanded into Perth in 2016, we opened the Perth showroom as Emprise Mobility. For 5 years, we managed both business names – but after feedback from our customers that we were confusing them, we decided to rebrand the whole business to Emprise Mobility.

After hunting for a new home for our retail showroom, we opened exciting new premises for Sales and Hire at 14/8 Magenta Terrace in April 2021 – and opening a new building seemed the perfect time to transition to Emprise Mobility.

We still operate the Service Department out of 45 Reserve Drive, Mandurah – but on April 6, 2021, we officially painted out the Mandurah Mobility green livery and repainted with Emprise Mobility blue. Just quietly, a few tears were shed when the Mandurah Mobility sign was painted out, but it was with great excitement that we saw the new name go up on the 45 Reserve Drive building and our new premises at 14/8 Magenta Terrace in Mandurah.

We hope the business will continue to be the “go to” in Mandurah for another 26 years (at least) – but with its new Emprise Mobility name.

“Mandurah Mobility Products” will always be at the heart of our business. It is where we started and where we will always have a major focus. Thank you to the people of Mandurah and Peel for the trust you have put in us. We continue to be there for you, just with a new name.

So – as the introduction says – the name has changed but the important things stay the same. For those old enough to remember the Batman TV show (in glorious black and white), and with a little play on words – same Bat team, same Bat passion – but just a new name.

From Carole and Shaun on owning and operating Mandurah Mobility Products

“We are very proud of the contribution Mandurah Mobility Products, and now Emprise Mobility, has made in so many lives. The decision to throw in safe jobs in 2005 to buy Mandurah Mobility Products was scary at the time; only slightly less scary than opening in Perth, with a new name suitable for the Perth market. We are so thankful for the confidence and loyalty our Mandurah customer community have shown us, and that they helped us grow enough to take our products and services to a wider audience. It was a tough decision to open in Perth under a different name. However, all the advice we received was that it was the appropriate thing to do. We clung on to the Mandurah Mobility name in Mandurah for five years after opening in Perth, but it reached the point where the two business names were confusing our customers. So, in recognition of our growing customer base throughout WA, we made the decision to completely rebrand our mobility business to Emprise Mobility. We are excited by what this symbolises – the enormous change the business has seen, the expansion into new areas and how the changes have enhanced our ability to support our customers.”