Mandurah Mobility Products is Emprise's Mandurah Showroom and Service Centre at 45 Reserve Drive Mandurah.
The showroom has onsite parking for customers, an extensive display of products for sale and hire, and an experienced and friendly team. The competent staff will help you understand and choose between the various options available to address specific needs.
Mandurah Mobility Products is our original store, and where it all started for our team, when Shaun and Carole bought the Mandurah Mobility Products business (through their family company, Emprise Pty Ltd) back in July 2005. Over the years, we've painted the building, dramatically increased the range and given the inside a recent birthday - but this showroom and its local team remain core to our business and the values in which we believe.
Change is in the wind - but the important things will stay the same.
After 25 years, the name is about to change – we are about to retire the "Mandurah Mobility Products" name - but the service, quality, staff and extensive range of products will stay the same. New look, new colours – same team, same owners.
Where it all began
Starting its life in Milgar Street, and moving to 45 Reserve Drive in 2003, Mandurah Mobility Products has been Mandurah’s first choice for “gophers”, walking aid, bathroom and toilet aids, wheelchairs and more since 1994.
Mandurah Mobility Products started life as a small, local business - selling the Linshaw Power Chair, one of the first ever mobility scooters to enter the market, designed and built by Bradshaw Engineering in Mandurah. The product range grew slowly. Between 1994 and 2005, the business had 5 owners.
How things are today
Just like mobility scooters, things have changed since 1994. Since 2005, Mandurah Mobility Products has been owned and operated by Shaun and Carole O’Brien, through their family company, Emprise Pty Ltd. With the amazing support of the Mandurah and Peel Community, the business has grown and now has a major presence in Perth as well as throughout WA – with customers from Esperance to Kununurra.
In February 2020, almost 15 years since Emprise bought Mandurah Mobility Products, the team has grown from one manager, one sales assistant and one Service technician, to a team of 20. We joke that we used to be able to do a stocktake by standing in the middle of the showroom floor at 45 Reserve Drive and counting - two shower chairs, 4 scooters, and so on. We now have a major warehouse and 4 full time warehouse/delivery staff.
The business has changed substantially, reflecting the changes in the aged care and disability landscape in Australia, driven heavily by government initiatives to provide more and better options for people facing challenges arising from age and/or disability. We still provide an extensive range and high quality support for retail customers, but we now also work with organisation, NDIS, DVA and Home Care Packages to provide "best fit" solutions for individuals.
Our "customer" will always be the individual who receives our products, no matter who funds the hire or purchase. We're about providing optimal outcomes for each individual and work with funding organisations, plan managers and private therapists to get the right result.
When the business opened a new Perth showroom in 2016, it opened under the “Emprise Mobility” name. Why “Emprise”? In 1997, when naming their company, Shaun and Carole wanted the name to reflect who they were and the values that the business would represent. Emprise is an old English word:
Emprise: "An undertaking, enterprise; esp. one of an adventurous or chivalrous nature. Chivalric enterprise, martial prowess."
Chivalry: "The system of behaviour followed by knights in the medieval period of history that put a high value on honour, kindness and courage."
Translated into modern terms, the team at Emprise Mobility believes that “emprise” describes both the company and each of its business undertakings - a challenging undertaking, to which they are committed to succeed, that is approached with professionalism, initiative, creativity, innovation, courage, honour, skill and experience.
We will always be in and be for Mandurah
"Mandurah Mobility Products" will always be at the heart of our business. It is where we started and where we will always have a major focus. Thank you to the people of Mandurah and Peel for the trust you have put in us. We will continue to be there for you, just with a new name.